"It's an apolitical product, I named it Coffee Brand Coffee because I don't care about your politics, I just want people to have great tasting coffee, tea or cocoa."
This is the message chirped out repeatedly by Jeremy Hambly, owner/operator of the independent coffee company known as Coffee Brand Coffee. Better known for a decade on YouTube as 'The Quartering', Mr. Hambly has spoken on several occasions about his background in advertising and marketing, including the fact this is the area of study he took up in college and earned a Master's Degree in.
Over the years, Hambly has tongue-in-cheek dubbed himself "the griftiest of grifters", and has managed to maintain a veneer of Midwestern approachability through most of his video uploads and livesteams. I've poked at him before on my Substack, though not nearly so hard as I breathed metaphorical fire upon one of his peers, Tim Pool.
After watching his upload from June 7th, though, "Bud Light and Target Enlist Journos to Attack Me!", I once again found myself grinding my teeth at one of his worst habits, one he has routinely engaged in over the course of at least the last 2 years (I should know, I've been regularly subscribed to and watching his videos for about 4 and a half years at least)-
Dismissing someone almost entirely based on the size of their social media accounts' audiences and low interaction counts.
For Hambly and many successful channels like his, the prevailing attitude quickly becomes, "Oh, go away, you non-influential nobody". This, from a guy who talks about 'normies', whose money he wants flowing into HIS pockets for coffee!
Coffee he claims is apolitical, though anyone with eyes, ears, and more than ten brain cells to knock together while watching the literally scores and scores of videos that effectively boil down to "wokies and lefties and progressives are weirdos and awful and dumb, buy my coffee/subscribe to my channel as a Member/pay for my new news site" could tell him is OBVIOUSLY not going to come across as apolitical....
If I spot a lizard the size of a German Shepherd throwing ninja stars into my back yard from my roof, yelling "I'm a lizard, don't fuck with me," it doesn't matter if you tell me it's actually a chameleon. When I get up there and stab the little fucker, and determine through examination that yes, it IS a lizard, then guess what? It's a lizard.
Now, Hambly may raise a valid concern when asking who's funding the folks he suspects are making bad faith accusations about him, or seeking to paint him in a poor light. But Jeremy, hey, over here Weirdo Beardo, got something to point out to you- you're making it painfully EASY to paint you in a bad light when you are AS dismissive of smaller accounts as Elon and other high profile folks online are OF YOU, which you bitch and moan about endlessly, especially when Ian Miles Cheong somehow gets the head pats you're angling for yourself!
I wasn't as annoyed with you in the prior piece, but you are fast approaching Tim Pool territory.
Comments
No posts